Connect with an audience of one
Create Moments of Connection From a World of Data
Effective marketing resonates with the interests, preferences, and values of individuals. Consumers gladly connect with brands that share their experience and point of view, and present personally meaningful offers and messages.
To achieve this level of consumer engagement at scale requires harnessing Big Data — mining it for meaning and insights to fine tune performance and metrics and render in real-time more personalized and relevant creative content and messaging.
Adobe & Wunderman have joined forces to give marketers the tools to do just that, so that experiences are optimized and resonate with individual consumers at scale across paid media and owned channels.
The Value Proposition
Connecting Data, Content and Technology
By combining Wunderman’s creative capabilities and data-driven customer engagement platform (IMPACT® 360) with the Adobe Marketing Cloud, we bring consumer insights to Adobe’s solutions. This combination creates unparalleled value between brands and their customers as it allows for personalized marketing interactions at scale.