Connect with an audience of one

Create Moments of Connection From a World of Data

Effective marketing resonates with the interests, preferences, and values of individuals. Consumers gladly connect with brands that share their experience and point of view, and present personally meaningful offers and messages.

To achieve this level of consumer engagement at scale requires harnessing Big Data — mining it for meaning and insights to fine tune performance and metrics and render in real-time more personalized and relevant creative content and messaging.

Adobe & Wunderman have joined forces to give marketers the tools to do just that, so that experiences are optimized and resonate with individual consumers at scale across paid media and owned channels.

The Value Proposition

Connecting Data, Content and Technology

By combining Wunderman’s creative capabilities and data-driven customer engagement platform (IMPACT® 360) with the Adobe Marketing Cloud, we bring consumer insights to Adobe’s solutions. This combination creates unparalleled value between brands and their customers as it allows for personalized marketing interactions at scale.

The Combined Value

  • Supports clients with 6,900 professionals from 170 offices in 60 countries.
  • Consistently ranked among the world’s top digital, CRM and mobile agencies
  • Maintains the largest data management capability of any agency holding company in the world
  • Wunderman’s KBM Group is a Forrester Research Marketing Service Provider Wave leader for data, analytics, strategy and operations
  • Delivery capability to support global brands, and experience and credibility with Chief Marketing Officers worldwide
  • One-to-one marketing personalizes interactions to build engagement, brand value, conversion, and customer loyalty
  • Personalization enriches website experiences, campaigns, and interactions with insights from consumer data
  • Culture of continuous testing raises returns on Adobe Marketing Cloud investments through embedded and methodologies and test solutions
  • Global leader in digital media and marketing solutions, with local client service worldwide
  • Helps marketers create, manage, measure, and monetize their content across digital and traditional media, devices, and platforms
  • Hosts the Adobe Marketing Cloud data and content platform to create and deliver experiences that build acquisition and conversion, featuring: Adobe Experience Manager, Adobe Analytics, Adobe Campaign, Adobe Social, Adobe Target and Adobe Media Optimizer

Overview of Client Offerings

IMPACT® 360

Cross-channel customer engagement platform to enrich marketing solutions with data — actively managed, integrated, interpreted and deployed.

IMPACT® Experience

Content management and publishing solution using data and analytics to deliver personalized experiences on websites, mobile and tablets. Uses a unique hub-and-spoke model that distributes content where consumers are.

IMPACT® Dialog

Data-enriched campaign deployment for the IMPACT® platform. Unlocks the full capabilities of the customer engagement platform, with precision management to the level of single interactions.

IMPACT® Data

On-demand data on the preferences and purchases of US and Global consumers. Delivered through Adobe Target and Experience Manager to personalize consumer experiences and drive conversions.

TestLab

A testing and learning framework based on Adobe Target that organizes and delivers enterprise strategy, change management, and technical implementation.

Adobe & Wunderman

Adobe Marketing Cloud

A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.

Adobe Target

Take the guess work out of marketing. Learn how to set up and execute effective test and targeting techniques through new Adobe Target video demonstrations.

Adobe Analytics

Create a holistic view of your business by turning customer interactions into actionable insights.

Adobe Experience Manager

Organize, create, and manage the delivery of creative assets and other content across your digital marketing channels, including web, mobile, email, communities, and video.

Enables marketers to use social data as an input to optimizing interactions with their customers and prospects across all channels.

Adobe Campaign

An intuitive, automated way to deliver one-to-one messages across online and offline marketing channels.

Adobe Media Optimizer

A consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix.

Client Engagements

These brands are already seeing the benefits of Adobe & Wunderman deployments:

The Right Partnership For a Critical Time

Choosing how to analyze, mobilize, and act on Big Data is the most important challenge facing today’s CMO. Adobe & Wunderman meet the challenge by raising data-driven marketing to unprecedented levels of maturity, increasing returns on content marketing investments.

Combining the technologies of Adobe and the creative and data capabilities of Wunderman, our alliance gives marketers a competitive edge that accelerates time to value beyond the pace of technology change.

If you’re interested in getting started, or just have a question, our team would love to hear from you!

Email us at hello@acceleratingconnections.com or use the short form.